Every year Carulla, a supermarket chain in Medellin, Colombia, organizes a fair in which the main character is coffee. In this fair, several events and conferences are held, to which multiple coffee brands and producers assist to promote their products.
In the 2018 iteration a calm and elegant approach was taken for the whole event. All the graphic style was designed with a lineal and monochromatic style, trying to express only what was necessary and in a peaceful but efficient way.
This work was made in cooperation with: Vanessa Sánchez Vásquez